I'm a creative performance strategist, lecturer and public speaker working at the intersection of academia and the creative industries. I partner with brands on strategic communications, and I work with students and emerging creatives through coaching, mentoring and curriculum design rooted in a progress over perfection philosophy.
If you're a brand, label, agency or cultural organisation looking for someone who can hold the strategy and the delivery, who understands music, culture and audience from the inside out, and who has done the work end to end, let's talk.
If you're a student, recent graduate or self taught creative trying to find your footing in the music or creative industries, I offer coaching and mentoring rooted in real industry experience and a progress over perfection mindset. No gatekeeping. Honest counsel.



















Freelance strategy and communications consultancy for music labels, cultural organisations and lifestyle brands. Brand narrative, content strategy, partnerships and campaign delivery from concept through to live activation.
End to end creative performance work for artists, agencies and broadcasters. Production management, project leadership, stakeholder coordination and creative direction across high velocity multi partner activations.
Specialist lecturer across Dance, Music, Drama and Music Business in Higher Education and FE. Keynote speaker on creative entrepreneurship, progress over perfection, and inclusion in the creative industries pipeline.
One to one and group coaching for students and emerging creatives. Practical, industry rooted support on confidence, creative direction, brand building and the realities of working in the creative sector.
For brand and industry enquiries, lecturing bookings, or coaching and mentoring sessions, drop a line and I'll come back to you within a few working days.